DISTRIBUTION & RETAIL
DISTRIBUTION
Drive distributors growth to continue gain share
Drive sell in, Sell through, sell out and inventory management to maximize results
Establish pricing strategy
Capitalize key distributors strenghts in the consumer market (Retail and IT Channel)
RETAIL
Own direct relationship with key retailers having control of the business to develop strategies that drive to grow sales and increase brand’s presence at the consumer market.
Ensure product availability at store level by managing distribution and replenishment.
To drive “brand awareness, driving consideration and preference” strategies through adequate signage at marketplace.
Develop key messages and appropriate communication by signage in the market place.
TRADE MARKETING
Today, Mexico ranks first in FinTech adoption for electronic payments in Latin America and third in the world, behind only China and the United States, according to the Global Fintech Adoption Index.
CONSUMER MARKET
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