We create a demand generation strategy, given that, in addition to developing our business around brands and IT products, we have grown it on business areas such as Fintech.
A main example is “Mercado Pago”, in which we have achieved coverage in the penetration curve of more than 5k stores in Mexico City in less than a year and 2k monthly new single payers (end users), operated thanks to a team of around 100 own promoters doing field work.
Mercado Pago
Currently, we have more than 100 sales advisors in Mercado Pago who are constantly training and innovating to improve our project day by day.
Our methodology?
WE SET A DATA STRATEGY.
WE BUILD STRONG RELATIONSHIPS.
WE CUSTOMIZE THE SERVICE TO THE NEEDS AND DIMENSIONS OF THE BRAND THAT REQUIRES US.
WE OBTAIN MEASURABLE AND PROFITABLE RESULTS FOR ALL PARTIES INVOLVED.
Today, Mexico ranks first in FinTech adoption for electronic payments in Latin America and third in the world, behind only China and the United States, according to the Global Fintech Adoption Index.
Innovation in financial technology has exploded, giving rise to the emergence of new tools, platforms and disruptive products focused on consumer-oriented services, giving rise to FinTech.
Mexico, Brazil and Colombia are the main FinTech markets in the Latin American region, and during 2020 raised more than US$3 billion.
In Mexico, prior to the pandemic, only 36% of people had access to a bank account, and 63% of the population depended on cash. According to Forbes, today 60% of Mexicans use card payments, which is why managing your finances through a Fintech like Mercado Pago is essentially the best alternative because of its ease of use and efficiency with transactions.